ECTIME Europe e-Commerce 2025 Double 11 Report – Record Livestream Sales & GMV Growth
- jiayiyan
- 3 days ago
- 2 min read
As Double 11 continues to gain traction across Europe, ECTIME has delivered a landmark performance in 2025. During this year’s campaign, we recorded remarkable growth in livestreaming, brand engagement, beauty sales, and key regional markets—demonstrating the increasing influence of Chinese brands within the European e-commerce landscape.
📈 1. Livestreaming Performance Soars
In 2025, ECTIME’s European livestreaming operations reached new heights:
Brand participation up by 50%
Total livestream hours increased by 23%
Brand ROI improved by 34%
The livestreaming ecosystem continues to mature, with an ever-growing number of brands choosing ECTIME as their gateway to the European market.
🌍 2. Strong Regional Market Growth
In core markets of France and the Netherlands, GMV achieved significant growth:
GMV rose by 176.57% year-on-year
Multi-brand single-day peaks increased by 50%
This growth reflects both the rising purchasing power of European consumers and the expanding local presence of Chinese brands.
💄 3. Beauty Category Leads the Way
Beauty remains a cornerstone of ECTIME’s European portfolio, with outstanding results in this year’s Double 11 campaign:
Total sales exceeded €800,000
Over 3,000 orders were generated during the campaign
Premium and professional beauty brands contributed to a healthy sales mix and stronger user engagement.
🚀 4. End-to-End Capabilities Amplify Growth
From KOL livestreams and localised content to multi-channel campaigns and seamless transaction pathways, ECTIME’s European e-commerce infrastructure continues to expand.We have built a full livestream → content → transaction → repeat purchase loop, enabling brands to achieve sustainable local operations and long-term growth.
Looking Ahead
As European consumers increasingly embrace Double 11 and more Chinese brands expand overseas, this festival is set to become a major annual shopping event across the continent.
ECTIME will continue to deepen local operations, strengthen cross-border infrastructure, and drive sustainable growth for brands across Europe in 2025 and beyond.
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